Social Ads Strategy

Increasing turnover and reducing costs, that is our goal.

Thanks to a good social media advertising strategy, you can strengthen your brand recognition, multiply your sales, increase customer loyalty and facilitate dialogue with your followers. Contact IsocialWeb’s team of Social Ads specialists and get started now. We work with both B2B and B2C markets and use multiple platforms such as Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads and Pinterest Ads, among others.

Differential value

Brand discovery

Brand Awareness campaigns allow us to establish emotional connections and memories in the minds of your potential customers. This will be crucial when they have to decide between your brand and the competition during the purchasing process.

Capturing all types of traffic

There are several strategies to collect data from potential customers interested in your products or services. This intermediate step allows you to interact with your audience, guiding them to qualify them and leading them to make a purchase or hire your service.

Increasing reputation

Increasing the number of followers and interactions on social media allows us to reach new audiences who could become future clients, as well as helping us manage and improve our reputation. With social media ads, we significantly expand our reach to convey messages and solicit feedback.

Social media is a valuable tool for selling products and services, as it allows us to reach very specific audiences segmented by demographics, location, interests and behaviors. In addition, it offers various ad formats depending on the platform on which we want to display our products.

Working methodology

Our first priority is to understand your business

We’re dedicated to understanding your business, your goals, and your audience. If you already have a Meta Ads Business Manager or any other social media advertising platform, we’ll request access to evaluate the performance of your current campaigns and review the history to identify possible configuration errors and past decisions. If you don’t have a Social Ads account or history, don’t worry, we’ll create them from scratch.
We then conduct a detailed briefing process to gather your needs, expectations, and any other relevant information. This initial analysis gives us a solid foundation to customize your social media advertising strategy, ensuring it’s aligned with your business goals and maximizes your results.

We generate a strategy and how we are going to execute it

We develop a comprehensive action plan that covers the Social Ads strategy and coordination with other areas, such as SEM, SEO, CRO, Analytics and Development, if necessary. We take care of the structure of the campaigns, their configuration, budgeting and planning of the action calendar.
We manage all types of Social Ads campaigns according to your needs: brand awareness, traffic generation, interaction, lead acquisition and sales. In addition, we include retargeting campaigns to maximize your results.

Day by day optimization

We are committed to constantly optimizing your Google Ads and/or Microsoft Advertising campaigns to improve their performance, generate the desired impact on the right audience, and translate that into a positive return for your business. We use a data-driven approach (not a gut feeling approach) to make decisions when optimizing your ads, keywords, etc. We also periodically analyze your competition to identify both opportunities and strengths as well as potential weaknesses and threats.

Monitoring results and seeking opportunities

Measuring results is essential for managing accounts and making sound decisions. That’s why, in collaboration with the Analytics Department, we configure the conversion codes and measurement pixels necessary to monitor results before starting optimization. Metrics such as ROAS, CPA, CPC, among others, allow us to monitor performance and show you progress with concrete data.

Constant communication

We work with the most popular platforms and also the lesser known ones

We are used to working with the platforms with the largest audience, although we are always exploring other marketplaces and platforms where our potential users are located.

Your partner in growing your project

We help companies like yours

I have worked with iSocialWeb on several projects and have always felt that I was in good hands. I would highlight their approach to execution and results as well as their agility in communication. They are like an extension of our team.

Pau Garcia-Milà

CEO

Team

More than 30 specialized professionals around 1 objective: Helping you improve your digital business.

Since our beginnings, we have generated more than €400 million extra for our clients and managed more than 1 billion annual visits.

In addition, we have appeared in:

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