Nubimed Success Story: 68% more Leads and x3 more Traffic

From iSocialWeb we want to share with you the SEO success story Nubimed, one of our clients dedicated to the sale of management software for medical clinics.

Results of the SEO Success Story Nubimed

Since the SEO team started working with us in April 2020, they have experienced an organic traffic growth of 220.79% comparing the last 5 months versus the same months of the previous year to avoid the seasonality factor) and have increased lead capture by 67.92% . Chart of Results obtained SEO Success Story in the medical sector: Nubimed

Source: Ahrefs.com > Overview > Organic traffic

Also, the number of keywords positioned in Google since April 2020 has increased by 126.66%.

Source: Ahrefs.com > Overview > Organic traffic

6 Keys to success for SEO positioning

1. Identification of the types of keywords to position according to search intent

At the beginning of the project, there was previous content marketing work focused on informative keywords. Many of the articles were not focused on a search intent, so optimization work was carried out on those with the greatest conversion potential. As this was a project in a very niche sector, expanding the market share through informative content with transactional intent allowed us to expand the reach towards the software’s target audience and, through CRO, increase lead capture.

2. Definition of business or transactional keywords

Analyzing the top URLs of a business is important to understand what to prioritize and how to focus the structure of the website. Through keyword research and an analysis of the competition, an expansion of this content was carried out. Specific landing pages were created, focusing on long-tail keywords due to the low initial authority of the project, in order to be able to take a piece of the pie from the competition with a longer reach.

3. Business-oriented information architecture

Defining a linking strategy is key to distributing internal authority. In general, great importance is given to external authority and the distribution of internal authority is left in the background. At the beginning of the project, there was no internal linking or interlinking strategy with the purpose of giving relevance to URLs for positioning purposes. Today, constant work continues to be done to enhance the project’s opportunity URLs.

4. Cleaning similar content

Another important pillar was the cleaning of content with high similarity. When a large content strategy is carried out, search intentions are often duplicated and in many cases bad practices are carried out, such as copying and pasting identical blocks of text. If this occurs on a large part of a website, a deep cleanup is necessary.

5. Link building in specialized media

Link building is one of the most important areas for any project where there is competition, that is, the majority. The initial authority of the project was very low, with a domain authority of 1.6 points out of 100 and the authority of the home page of 10 points out of 100. At iSocialWeb, we worked on obtaining quality links in thematic media with a high semantic affinity, promoting those business URLs with the greatest capacity to attract leads. To do this, we rely on Growwer to obtain quality prospects where we can obtain related links.

6. CTR optimization

With our CTR optimization protocol, we look for the opportunities offered by Google through an exhaustive study of the search intent according to the data obtained in Google Search Console, adapting to the maximum the different user intentions and adjusting to the changes in the SERPs. In conclusion, thanks to the work done to understand the client’s sector, analyze its initial strengths and its short, medium and long term opportunities, together with the improvement of internal authority, a planned interlinking and the improvement of external authority through an adequate link building work, Nubimed has managed to improve its qualified organic traffic with an increase of 67.92% of leads.