Simplify the decision-making process through the use of data
Analytical Implementation
Web analytics service is a set of tools and techniques that allow online site owners to collect, measure and analyze data on the behavior of visitors to their website. This information can be used to improve user experience, increase sales and optimize marketing strategies.
Differential value
Efficiency to monetize paid traffic
Provide valuable insights to the PPC department on the performance of advertising campaigns and the behavior of users reached through them in order to maximize return on investment.
Analysis to find optimization opportunities
Provide key insights into user behavior and frictions in the purchasing process that enable CRO specialists to identify areas for improvement, optimize user experience, and increase conversion rates.
Focused on Business Intelligence
Transforming web data into actionable insights that enable strategic decision-making.
We use advanced data analysis and visualization techniques to uncover hidden patterns, trends, and causal relationships.
Working methodology
Website Audit
A thorough assessment of your web analytics data and configuration. The goal of a web analytics audit is to identify any issues or areas for improvement that may be affecting the accuracy or usefulness of your web analytics data.
Planning and implementing measurement
Define the objectives you want to achieve with web analytics, select the appropriate tools and implement them on the website
Focus on growth analytics
Development of all the KPIs necessary to direct efforts towards actions that generate greater growth and that allow measuring the results of said actions.
It enables supporting strategies between acquisition and optimization teams with a strong analytical foundation.
It also involves generating the necessary data connections to build optimal data flows and normalize information across platforms.
We work with the best tools
From data collection and efficient data storage to generating actionable insights for decision-making.
Together, these tools enable digital analytics teams to efficiently and effectively collect, analyze, and visualize data, helping them better understand user behavior, optimize the shopping experience, and maximize business performance.
Your partner in growing your project
We help companies like yours
El equipo de iSocialWeb entró en el proyecto justo 3 meses antes de una migración y optimización del proceso de recogida de datos y tracking de conversiones. El proyecto era muy ambicioso porque se tenían que coordinar con más de 15 mercados, diferentes idiomas y un tiempo de implementación muy reducido. Conseguimos salir en el deadline propuesto y con los objetivos que nos habían marcado y actualmente seguimos trabajando con ellos. He visto pocas agencias que se integren tan bien en multinacionales como de nuestro tamaño.”
Anthony Morand
Digital Business Manager
Team
More than 30 specialized professionals around 1 objective: Helping you improve your digital business.
Since our beginnings, we have generated more than €400 million extra for our clients and managed more than 1 billion annual visits.
In addition, we have appeared in:
Analytical articles of interest
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