Increasing turnover and reducing costs, that is our goal.

Google Ads Agency

Together we can analyze which Google Ads and Microsoft Advertising (Bing Ads) campaigns best fit your objectives to make the most of your budget. At iSocialWeb we have deep knowledge and experience in PPC, B2B and B2C markets. Our experts will guide you to create a logical strategy to maximize the return on your investment in digital advertising.

TRUSTED BY

Differential value

Brand Awareness

Thanks to Brand Awareness campaigns, we can generate emotions, memories and associations in the minds of your potential customers that will later be decisive when choosing your brand over that of your competition in the purchasing phase.

Leads

There are various strategies for capturing data from potential customers who show interest in your services or products. This intermediate step allows you to interact and guide your audience to qualify them and ultimately make a purchase or hire your service.

E-commerce sales

Thanks to our agency’s extensive experience with Google Shopping, we carry out a meticulous optimization of your Merchant feed. We take care of all the details of your Google Ads campaigns (and other SEM platforms) to maximize the profitability of your investment in online advertising.

Sale of Services

We have worked with clients from a wide variety of sectors to enhance their services, such as law firms, electric power companies, digital magazines, software companies, etc. Trust us to take your service company to the next level and outperform the competition.

Working methodology

Access, briefing and initial analysis

We dive into thoroughly understanding your business, your goals, and your audience.

If you already have Google Ads or Microsoft Advertising accounts, we will request access to evaluate the current performance of your campaigns and obtain information about what was done in the past (this way we will see in the history possible configuration errors, decisions made, etc.).
If you don't have a history or don't have any accounts in Google Ads and/or Microsoft Advertising, no problem, we will create them from scratch.

We then conduct a detailed briefing process where we gather your needs, expectations and any relevant information to develop an effective strategy. This initial analysis provides us with a solid foundation to customize your SEM strategy, ensuring it is aligned with your business goals and maximizes your results.

Tailor-made proposal: Strategy and Action Plan

We develop a solid action plan that includes the SEM strategy (and coordination with other areas if you also hire Social Ads, SEO, CRO, Analytics, Development, etc.), the structure of the campaigns and their configuration, the study of keywords if they include Search campaigns, the preparation of the budget and the action calendar, etc.

We work with all types of SEM campaigns if you need them in your strategy: Search, Display, Performance Max, Shopping, Video (Youtube Ads), Demand Gen (also known as Demand Generation, which includes YouTube, Discover and Gmail), etc. Of course, we also include Remarketing campaigns.

Optimization, optimization, optimization.

We are committed to constantly optimizing your Google Ads and/or Microsoft Advertising campaigns to improve their performance, generate the desired impact on the right audience, and translate that into a positive return for your business. We use a data-driven approach (not a gut feeling approach) to make decisions when optimizing your ads, keywords, etc. We also periodically analyze your competition to identify both opportunities and strengths as well as potential weaknesses and threats.

Results control

Measuring results is essential to control accounts and make the right decisions. Therefore, with the help of the Analytics Department, we prepare the conversion codes/measuring pixels necessary to correctly monitor results before starting to optimize. Metrics such as ROAS, CPA, CPC, etc. help us control results and show you progress with specific data.

Constant communication

We will schedule regular meetings with you (or someone on your team) to maintain constant communication in which we can give and receive feedback about the status of campaigns and specific actions such as the launch of our products, Black Friday campaigns, Christmas, Sales, specific Promotions, etc. In addition, we will have a constant flow of information also through email and, if you wish, through our Asana boards or an exclusive chat for you on Slack.

We work with the most popular platforms and also the lesser known ones

We are used to working with the platforms with the largest audience, but we are always exploring other marketplaces and platforms where our potential users are located.

Your partner in growing your project

We help companies like yours

Working with iSocialWeb has been an exceptional experience. A team that is totally business-oriented and has a high capacity for execution. The results we obtained speak for themselves.

Verónica López

Chief Digital Officer

Team

More than 30 specialized professionals around 1 objective: Helping you improve your digital business.

Since our beginnings, we have generated more than €400 million extra for our clients and managed more than 1 billion annual visits.

In addition, we have appeared in:

PPC Articles of Interest

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